Packaging Prototype: "Joy"

Joy is a high-end cosmetics brand with a chic packaging innovation that will turn the heads of any frantic holiday shopper. With a unique diamond ornament packaging hanging from a Christmas tree point-of-purchase display, Joy’s mascara bundle holds four limited-edition mascara products. The package not only provides shelf-impact that exceeds the interest of the cosmetics market, but also protects the product from environmental hazards and can be reused as a stunning decoration, just like a real ornament. Joyful inside and out, this packaging will guarantee to have all eyes on them, from the display to the consumer's pockets.